Frank Tilleli

Founder & Fractional Executive

• Founded a fractional executive practice delivering embedded operations, revenue and technology leadership to growth-stage companies.

Business Development, Magic Carpet

External employment · Magic Carpet is a BMP America brand

• Took over a stalled three-year direct-to-consumer initiative and built a functioning channel generating $100K+ in monthly DTC revenue within the first year.
• Completely rebranded Magic Carpet and onboarded Amazon, Walmart, Chewy and Home Depot as new sales channels.
• Designed and deployed a custom CRM tailored to wholesale and DTC workflows, replacing the prior ad hoc system.
• Built a manufacturing optimization tool that predicts residual and orphaned inventory against customer MOQs, recovering $400K+ in inventory that would otherwise have been written off.
• Established the EDI and operational process infrastructure supporting the transition from a single-channel to a sophisticated multi-channel business.
• Sourced, vetted and transitioned social and marketing strategy to specialist external agencies, freeing internal capacity for higher-leverage operational projects.

Director of Operations

• Built a new sales division from the ground up, hiring a VP of Sales, onboarding Zoho, ZoomInfo and RingCentral, and exceeding quota with an additional $120K in monthly sales.
• Implemented Freshdesk organization-wide, reducing first-response times to under two hours and introducing a CSAT tracking mechanism.
• Integrated the Entrepreneurial Operating System (EOS) to drive organizational focus, accountability and strategic execution.
• Rolled out Trainual and rebuilt the org chart, accountability structures and onboarding paths, reducing onboarding time and improving SOP adherence.
• Designed and scaled an offshore BPO strategy, growing a team of 39+ freelance agents in the Philippines while optimizing cost and operational capacity.

Director of Client Services

• Secured flagship accounts including City Furniture, generating $4M in new annual revenue and onboarding 200+ agents while exceeding a $2M quota.
• Drove an additional $1M in revenue through cross-selling and portfolio education with existing clients.
• Established SI partnerships with Freshdesk, Salesforce, HubSpot and Zendesk, opening new lead channels and expanding market reach.
• Deployed Apollo and Mailchimp to automate outreach, producing a 3× increase in reply rates, a 50% lift in open rates and a measurable rise in booked meetings.
• Built landing pages and optimized online campaigns achieving 6.5%+ conversion rates.
• Reduced onboarding time from three weeks to under two by streamlining background checks and rework.

General Manager

• Built a wholesale division from scratch generating $17M+ in annual revenue and contributing 30%+ of company topline.
• Recruited and onboarded 24+ key retail accounts including Walmart, Wayfair, Michaels, Macy’s and Best Buy.
• Reduced HR costs by 60% through offshore BPO strategy, materially improving profitability.
• Developed an internal vendor management platform that improved order-to-cash workflows and added $6M in annual revenue.
• Integrated EDI and API solutions that automated processes, reducing processing time by 70% and errors to under 1%.
• Deployed Freshdesk to streamline customer support and HubSpot to optimize sales and marketing.

Senior Vendor Business Manager

• Won President’s Club three consecutive years (2009, 2010 and 2011) for top-tier sales performance.
• Recruited and onboarded new VMware partners, driving $32M in revenue growth for Ingram Micro and VMware.
• Founded a global best-practices networking group that elevated knowledge sharing and solution-selling worldwide.
• Owned P&L for strategic partnerships with VMware, Cisco, EMC and HP Networking.
• Implemented automated pipeline management workflows that lifted productivity across the department.